Salon Direct



SENSEI has taken over VIA!

VIA shears have always been made at the SENSEI factory. They are well loved by stylists all over the world.  The same is true for VIA combs and salon accessories. Those items will still be available only from authorized VIA distributors.



VIA Crystal Ion Brushes were the first high quality Ion Generating brushes in the USA. They still are the best high quality professional brushes you can buy.

VIA SALON COUTURE is a high quality range of a salon apparel, that is just a little nicer.  Better designs, and better fabric than most salon apparel in the market place.


We want to thank our loyal salon customers!

So we have decided to offer the full VIA Brush and VIA Salon Couture Collection at SALON DIRECT PRICES!  

Check out the savings below!