Salon Direct

SENSEI has taken over VIA!  VIA shears have long been made at the SENSEI factory and they are well loved by stylists all over.  The same is true for VIA combs and salon accessories. Those items will still be available only from authorized VIA distributors.


VIA Crystal Ion brushes were the first high quality Ion Generating brushes. They still are the best you can buy for a high quality professional brush.  VIA SALON COUTURE is also a high quality line of a salon apparel that is just a little nicer than most of what is out there.  We want to thank our loyal salon customers, so we have decided to offer the full VIA Brush and VIA Salon Couture Collection at SALON DIRECT PRICES!  Check out the savings below!